Smart Thinking is a design thinking programme in the form of workshops for Sedus employees. The objective is to solve problems in an efficient and creative way and thus to develop innovative and sustainable concepts. As a result, the Smart Thinking approach makes the world of work more agile, efficient and adaptable.
The Sedus Smart Thinking team has already held numerous workshops in their own purpose-built facilities and believes that this will enable the company to position itself even better to keep pace with the challenges of the modern economy and be successful. This is how the Smart Thinking model works:
In the discovery phases, each tricky problem is first explored extensively and viewed from different angles. The three problem discovery phases include understanding, empathy and perspective.
This phase is about understanding and defining the tricky problem. It is also about planning and initiating research measures. The goal is a common understanding of problems within the team.
This step involves a comprehensive, unprejudiced examination of the user through observation, questioning and interaction. Here it is important to identify and understand the users and their needs on site. We gather real-life insights into the everyday lives of users and thus build empathy for their needs.
The insights gained from the empathy phase are compiled. The resulting position on the core needs of the user is laid down in one sentence.
This phase is about understanding and defining the tricky problem. It is also about planning and initiating research measures. The goal is a common understanding of problems within the team.
This step involves a comprehensive, unprejudiced examination of the user through observation, questioning and interaction. Here it is important to identify and understand the users and their needs on site. We gather real-life insights into the everyday lives of users and thus build empathy for their needs.
The insights gained from the empathy phase are compiled. The resulting position on the core needs of the user is laid down in one sentence.
The result from the phases of the problem space is a core assumption, known at Sedus as the crucial point. It forms the basis for the creative solution space and is a jointly developed assumption about the needs of the user. The three phases of design are creativity, modelling and testing.
The next step is idea generation, in which as many ideas as possible are collected. Then, the proposals are structured and the most promising ones in terms of attractiveness, feasibility and profitability are selected. As the project is people-oriented, attractiveness is initially weighted somewhat more important than feasibility and profitability.
Selected ideas are now to be implemented quickly using prototypes. The focus is not so much on detailed elaboration, but rather on experimenting extensively and gathering new insights. The development of ideas should be an iterative process.
The specific prototypes are tried out and tested in open dialogue with the user. The resulting feedback provides further starting points for improvements and alternatives. By creating and testing prototypes at an early stage, ideas can be quickly implemented and evaluated.
The next step is idea generation, in which as many ideas as possible are collected. Then, the proposals are structured and the most promising ones in terms of attractiveness, feasibility and profitability are selected. As the project is people-oriented, attractiveness is initially weighted somewhat more important than feasibility and profitability.
Selected ideas are now to be implemented quickly using prototypes. The focus is not so much on detailed elaboration, but rather on experimenting extensively and gathering new insights. The development of ideas should be an iterative process.
The specific prototypes are tried out and tested in open dialogue with the user. The resulting feedback provides further starting points for improvements and alternatives. By creating and testing prototypes at an early stage, ideas can be quickly implemented and evaluated.