Page 19 - Hacktivism

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EMERGING PATTERNS | 19
MORNINGSTAR
Freedom and responsability
The Morningstar Company, which handles 40 percent of California's processed tomato crop, is the largest tomato processing company in the world. It consists of a number of affiliated companies which have been growing consistently since the business was founded in 1970. The company is well known worldwide for its democratic philosophy and lack of supervisory management.
At Morningstar, workers are encouraged to innovate independently, define their own job responsibilities and make equipment purchasing decisions in consultation with experts.
This organizational model is based on an expectation that employees take responsibility for their work, both failures and successes. There- fore, there is no R&D department at Morningstar: innovation stems from the strong incentive for every employee to innovate. Workers who successfully innovate don't get new job titles, but the respect of their colleagues and financial compensation.
ZAPPOS
The strategy of brand culture
Zappos is an online shoe and clothing company founded in 1999, that hit $1 billion sales in 2009. The secret of the company's success is a culture focused on customer care and paying attention to the wellbeing of employees.
The hiring process at Zappos sets out to select people with the right attitude. Only 1 out of 100 applicants are typically selected, 50 percent based on their skills and 50 percent on how they mesh with the com- pany’s culture. All Zappos employees, regardless of their position, are trained for an initial four weeks in the contact centre in order to ensure that the culture of excellent customer service is effectively internalized by all. Everybody is encouraged to spend time with callers, having fun, with the end goal of enhancing the firm's reputation and improving customer perceptions by delivering outstanding service.
The company has been listed as one of Fortune magazine's 100 Best Companies To Work For.
www.morningstarco.com
www.strategy-business.com/article/10311?gko=c784e