Page 18 - Hacktivism

EMERGING PATTERNS
TRENDS
Eight case studies of spaces, applications, initiatives, policies, products and services that reveal the importance of the correct workplace strategy and how great minds handle it.
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GO TO JUPITER
Technology and gamification for continuous learning
“Go to Jupiter” is an e-learning tool game developed by AstraZeneca, a biopharmaceutical company operating on a global scale, commit- ted to the research, development and commercialisation of ethical medicines.
“Go to Jupiter” is used to train 500 pharmaceutical representatives from the AstraZeneca Field Force on the characteristics and properties of new medicines. The AstraZeneca's agents play to earn points and improve their ranking against other players.
By answering various quizzes and playing different activities alone or in groups, the game has encouraged 97 percent of representatives to participate voluntarily online.
“Go to Jupiter” represents an example of how taking care of em- ployees may also mean developing and introducing tools that share knowledge in the most enjoyable and collaborative way.
www.alittleb.it/it/gamification-it/go-to-jupiter
SOUTHWEST AIRLINES
Happy employees = Happy customers
Southwest Airlines is often used as the perfect example of how to struc- ture the relationship between a company and its employees. It is no coincidence that the firm enjoys a great reputation with customers and offeres exceptional service levels. That stems from the culture of the firm. It knows that if you treat your employees well, they will treat your customers well in turn.
The airline involves employees in many of its activities, including the design and development of the services it offers to customers. This depends on creating a creative and collborative working environment. Among its recent successes was a 19 month long process to redesign the uniforms of both cabin crew and ground staff.
www.researchgate.net/publication/268718329_Southwest_ Airlines_Success_A_Case_Study_Analysis