Page 7 - Human-centred wellbeing
P. 7
FACTS AND FIGURES 7
PHASES AND ACTIONS
THE “DOUBLE DIAMOND” OF THE CREATIVE PROCESS
THE BRIEF
ACTIONS:
Interviews Surveys
Group activities Observations
ACTIONS:
Recreate the experience (journey map)
Analize gain and pain Identify personas
ACTIONS:
Sketch Brainstorm Group activities Co-design
ACTIONS:
Test Prototype Evaluation Iteration
IDEAS DETAILING
INSIGHTS GENERATIONS
FIND OPPORTUNITIES
DEFINE “HOW MIGHT WE” QUESTIONS
IDEA BRAINSTORMING
IDEA EVALUATION
TEST & PROTOTYPE
ITERATE
& PROTOTYPE
REFINE
IDEAS DETAILING
ON FIELD RESEARCH
ON DESK RESEARCH
QUESTION THE BRIEF
CLUSTER TOPICS
LAUNCH
DIVERGENT
DELIVER DEVELOP DEFINE DISCOVER
Designing the solution right Designing the right solution
DIVERGENT
CONVERGENT
CONVERGENT
