Page 6 - Human-centred wellbeing

This page:
The principles of human-centred design
Data: based on the article of Babich N. “Top 4 Principles of Human-Centered Design”, ,2018
Right:
Phases and actions of HCD based on an application of the UK Design Council’s Double Diamond.
Data: application of Design Council's Double Diamond, 2007
Human-centred design (HCD) approaches are based on theories and research from disciplines such as sociology, ethnology, psychology and anthropology and so establish new ways for looking at people’s needs and drives.
Recent developments in human-centred design focus on designing meaning4, within the so-called “Design Driven Innovation”5 methodology which is based on a greater understanding of the human element of the process.
Based on this innovative methodology, its is essential to involve groups of professionals and other stakeholders in the identification and testing of ideas and in particular the structure of design teams.
Now taught to engineers and managers all over the world, this is a process which starts by questioning the status quo and establishing the need to tackle “wicked problems”6 by exploring relevant ideas and opportunities. The first phase is dedicated to observing and understanding people, spaces and relationships by adopting a multidisciplinary perspective. Because observation is mainly focussed on a “user” or the interactions between different people, the process is called user- or human-centred.
The second phase involves the processing of data and the chance to see what has been learned so that the initial brief can be re-examined, and the user experience rethought.
At this point the ideation phase starts, which often involves the user in the design and evaluation phases which had been evident in any prototypes used throughout the process.
WHAT
WHY
HOW
FOCUS ON PEOPLE
HCD
starts thinking of the people who will use the service or space.
It keeps in mind that products and services are tools to help humans to reach their goals.
It starts by thinking about the audience and asks them questions.
FIND THE PROBLEM
HCD
needs to identify fundamental problems not symptoms.
The deeper the research, the better the understanding
of a problem or opportunity.
Tools from various disciplines encourage people to share unexpressed needs and hopes.
THINK HOLISTICALLY
HCD thinks in terms of experiences and user journey.
HCD aims to create meaningful experiences.
It focuses on the bigger picture and consider all aspects of an experience.
ALWAYS TEST THE SOLUTION
HCD,
as Design Thinking, is a trial
and error process. By the collecting
feedback, it generates insights and ideas.
Every idea
is tested at an early stage with real people.