Page 6 - A dialogue for the future

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Community Involvement
Source: from “Corporate Social Responsibility: Psychological, Person-Centric, and Progressing,” by Deborah E. Rupp and Drew B. Mallory, 2015; “Company Values: Definition, Importance and Examples,” by R. Heinilä, 2020; “What Is Company Culture?,” by A. Doyle, 2020; and “A company's purpose has to be a lot more than words,” by N. Dvorak and B. Ott, Gallup, 2015.
This page:
Three Types of Community
Source: from “External, Hybrid, and Internal Communities: Why You Should Care,” by Jacob Morgan, 2011 and “Social Business for Complex Organisations,” by David Armano at Edelman, 2012.
evolve over time in the same way as all other communities, from a basic need to survive, to the creation of a stable, cohesive group, making a difference and finally putting themselves at the service of others6. Organisations of this kind are places “where solidarity, reciprocity and resource sharing are embodied for the benefit of everybody.”7
“THE “PLANET-CENTRIC” APPROACH IS INTENDED AS A SYSTEMIC CHANGE OF PERSPECTIVE ON INNOVATION, IN WHICH THE INTERESTS OF THE PLANET, THE HUMANS AND THE NON-HUMAN COMMUNITIES THAT DEPEND ON IT ARE AT THE CENTRE OF THE PROCESS.”
The pandemic has proved yet again the importance of acting as a community, going beyond naked individualism in the pursuit of a common and greater good. While everybody was living and working in isolation, we realised more than ever how important it is to be part of a community, feeling that shared sense of belonging to a team or group, sharing and creating knowledge together, stimulating innovation and participating in shared experiences as part of a cohesive culture. If this period has shown how essential offices are for team working, it has also highlighted the importance for organisations of all kinds to shape
Community of employees who collaborate on an ongoing basis.
They manage and share the knowledge inside
a company.
INTERNAL
HYBRID
EXTERNAL
Customers of a company who believe in its culture and values but rely solely on the information provided by the organisation.
THREE TYPES OF COMMUNITY
THE THREE COMPANY COMMUNITIES AND HOW TO APPROACH THEM
Socially engaged employees, influencers, volunteers, and advocates. They handle some information about the company.
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